Projects
SMUCKER'S Redesign
This is a packaging redesign for Smucker's Jam series. Like many center-store categories, fruit spreads, jams, and jellies are benefiting from COVID-19-induced at-home habits. At the same time, consumers pay more attention to food safety and quality. Therefore, it is important to redesign safer packaging.
Yummi Candle Set
This is the project designed for Yummi candles. This design focus on the safe and consumer-oriented structural package form. And this structural package form should hold and protect three glass candles.
Graphic Racial Difference
This series of posters is exploring the races and cultural content by showing patterns, graphics, and fonts to express the racial differences, and shaping the idea that culture makes people different rather than physical variations in the race.
Experimental Design
Manifesto of futurism (Typography Design)
This poster shows futuristic design through typography. What I understand the futuristic design is a product of the need for breaking off with the traditional styles and the insatiable desire for modernity. So breaking the rules, trying new materials, new typography structure, and font use is the core of my design. At the same time, my design pays more attention to the overall dynamism, rhythm, and movement. Because these are very consistent with the characteristics of futurism, which are speed, car, and technology.
Complex Information Structure (Typography Design)
The concept of this poster is to make around World War Il and let people understand the relationship between each country. This poster does not list all the countries in World War Il but focused on the major countries of the two camps. explore the different typefaces, hierarchies, and the direction of the position to show the strength and purpose of the two camps and compare them. For this project, I did a lot of collection and research, such as the style of each countries fons, military strengths, and conflicts in each country in World War II. I need to make sure all the information is historical. For example, I did research about the flag of each country in World War II, so I can decide which colour can give the viewer a clear message.
